Over the past year, BETT has been built with one goal in mind: to create a better experience with botanicals—cleaner ingredients, thoughtful formulations, and products people could genuinely feel good about.
What started as a simple idea quickly grew into something much bigger. Along the way, we’ve had the opportunity to connect with thousands of customers, hear your stories, and build a community that we’re incredibly proud of.
But like many brands in this space, we’ve faced a growing number of challenges behind the scenes.
The landscape has changed. From increasing operational complexity to shifts in the broader market, continuing to run the business the way we believe it should be run has become more difficult over time. Rather than compromise on quality, transparency, or the standards we set from day one, we’ve made the difficult decision to step away.
This wasn’t an easy call.
We care deeply about what we built—and even more about the people who supported us along the way. But we believe it’s the right decision, both for the integrity of the brand and for what comes next.
We’re incredibly grateful for your support, your trust, and for being part of BETT.
— The BETT Team
